Antibiotics have been an essential drug in the fight against bacterial infections for the last eighty years. In particular, due to irresponsible behaviour of society, strains of bacteria that can resist antibiotic treatment are increasingly emerging. Because it is literally vital to preserve antibiotics as an effective weapon for the future, the Antibiotic Resistance Prevention Project was created. Its sponsor - the State Institute of Public Health - sought to turn society's attention to the topic of antibiotic resistance and to teach the Czech public how to better manage antibiotics. The success of the campaign is revealed by the results of a joint survey conducted by Engage Hill and Remmark in spring 2023.
The increasing resistance of bacteria to the effects of antibiotics is responsible for more deaths than traffic accidents. Statistics also say that in 2019, 1.27 million people died worldwide as a result of contracting antibiotic-resistant bacteria. People with associated infections after injuries or heart attacks also die from it. Surveys show that education of the general and professional public can reverse this negative trend.
At the beginning of September, the award ceremony for the most successful marketing campaigns in the IMC Czech Awards took place. The only awarded project with a health theme was the "Antibiotics" campaign, which was implemented by McCann Prague, Remmark and Engage Hill. It won the gold medal in the Public Procurement category.
One of the biggest global health threats is the loss of the healing effects of antibiotics. According to some predictions, it may be responsible for more deaths than cancer by 2050. One of the key ways to preserve the effectiveness of antibiotics is through information campaigns that raise public awareness about antibiotic stewardship. A joint survey by Engage Hill and Remmark in February 2022 shows how the knowledge of the Czech population has been influenced by the Prevent Antibiotic Resistance campaign, which has been running in the Czech Republic since autumn 2021.
Winter is often characterized by an outbreak of sickness. Most respiratory infections, however, are caused by viruses, which is why antibiotics won't help. Even more surprisingly, they are not entirely necessary even for some bacterial infections. When should we pursue patience instead of antibiotic medications? We asked Milan Trojánek, M.D., PhD. from the Department of Infectious Diseases at the 2nd Faculty of Medicine of Charles University in Prague and Bulovka Hospital.
The "Prevention of Antibiotic Resistance" campaign was launched in the second half of November. Its aim is to raise awareness among the Czech population about the increasingly serious problem of resistance of microbial infections to antibiotic treatment. The aim is to inform the public that overuse and misuse of antibiotics can lead to a situation where antibiotics do not work against infectious diseases. The project was supported by a grant from the EEA Grants 2014-2021 from the Health Programme. The commissioning agency is the State Institute of Health and the implementing agencies are REMMARK and McCann Prague.
Antibiotic resistance, or the increasing resistance of bacteria to the effects of antibiotics, is a problem that is gaining momentum. Unless we change our behaviour towards antibiotics, their misuse and often overuse, antibiotic resistance in bacteria could be responsible for up to 10 million deaths a year by 2050.